DeCodeM <br>(De)Coding Masculinities: Towards an enhanced understanding of media's role in shaping perceptions of masculinities in Portugal

DeCodeM
(De)Coding Masculinities: Towards an enhanced understanding of media's role in shaping perceptions of masculinities in Portugal

Period
October 1, 2018 to September 30, 2021
Duration
36 months
Funding Entity
Portuguese Foundation for Science and Technology
Abstract

DeCodeM proposes the first ever comprehensive study on media and masculinities in Portugal. It seeks to identify and critically analyse, through an intersectional approach, representations of masculinities that are (re)produced by both mass media and online social media in Portugal. It will explore why particular notions of masculinity prevail,
how they are appropriated or contested by audiences and content producers, as well as examine whether they promote gender-equitable and/or non-gender-equitable perspectives of social relations. The project adopts an epistemological approach built on the constitutive role of discourses combined with a three-fold approach of media agency (production, message, and audience), and an ecological approach to media discourses, practices, and representations. DeCodeM addresses the complexity, nonlinearity and heterogeneity of representations and attitudes regarding masculinities and gender relations within the Portuguese mediascape.

Researchers
Keywords
masculinities, media, media literacy, Portugal