DeCodeM
(De)Coding Masculinities: Towards an enhanced understanding of media's role in shaping perceptions of masculinities in Portugal
DeCodeM proposes the first ever comprehensive study on media and masculinities in Portugal. It seeks to identify and critically analyse, through an intersectional approach, representations of masculinities that are (re)produced by both mass media and online social media in Portugal. It will explore why particular notions of masculinity prevail,
how they are appropriated or contested by audiences and content producers, as well as examine whether they promote gender-equitable and/or non-gender-equitable perspectives of social relations. The project adopts an epistemological approach built on the constitutive role of discourses combined with a three-fold approach of media agency (production, message, and audience), and an ecological approach to media discourses, practices, and representations. DeCodeM addresses the complexity, nonlinearity and heterogeneity of representations and attitudes regarding masculinities and gender relations within the Portuguese mediascape.
Project funded nationally through FCT - Fundação para a Ciência e a Tecnologia, project DeCodeM, ref. PTDC/COM-CSS/31740/2017.
Barbara Janiques de Carvalho
Bia Carneiro
Bibiana Garcez da Silva
Carlota Houart
Gary Barker
Inês Amaral
Júlia Garraio
Rita Basílio de Simões
Sílvia Roque
Sofia José Santos (coord)
Tatiana Moura
Teresa Almeida Cravo