Ediana Balleroni


PhD student (CES-FEUC). Course: Governance, Knowledge, and Innovation. Writes about Universal Basic Income (UBI). Lawyer with more than two decades of experience in institutional relations, crisis management and communication, image and reputation building, social responsibility. A member of the Unconditional Basic Income Study Group in the city of São Paulo, Universal Basic Income Europe (https://www.ubie.org) and Universal Basic Income Guarantee Network (http: // www.usbig.net). Worked as Director of Public Affairs and Communications at Telefônica Latam, Telefónica Vivo and PepsiCo South America. Previously, worked at multinational communication and marketing agencies. Also a former reporter/editor in two of the most influential newspapers in Brazil: Folha de S. Paulo (branch of Brasília) and Gazeta Mercantil (extinguished), where she has covered matters related to economics, politics, law and management. Holds a master's degree (lato sensu) in Labor Law from the University of São Paulo (USP, Brazil) and a law degree from the same institution. Fluent in English and Spanish.