1. CES
  2. People
  3. Doctoral Students
  4. Pedro Miguel Ferreira
  5. Publications
  6. Articles in Scientific Journals

Articles in Scientific Journals

Ferreira, Pedro Miguel; Vieira, Bárbara; Francisco, Ana; Simões, Tânia; Marques, Alzira (2014), "Marketing viral ao serviço de marcas globais: O Caso da Pepsi Max", BrandTrends Journal, 6, 6, 16