This is the second of 2 online sessions to be presented on April 21 within the context of the Digital and Entrepreneurship Academy of the GISU Alliance coordinated by Guangzhou University, China. This second session is timed to 9h00 to 11h00 (Montreal Time).

(The University of Coimbra is a member of the GISU Alliance; the online sessions follow up from research conducted within this network in 2021).

Time zones of participating universities:
University of Quebec at Montreal, Canada - 9h00-11h00
University of Coimbra, Portugal - 14h00-16h00
Durban University of Technology, South Africa - 15h00-17h00
Igor Sikorsky Kyiv Polytechnic Institute, Ukraine - 16h00-18h00
Guangzhou University, China - 21h00-23h00
Western Sydney University, Australia - 23h00-01h00

Description:

Creative tourism presents “an encouraging opportunity for entrepreneurs with low entry hurdles” (Creative Tourism: Activating Cultural Resources and Engaging Creative Travellers; CABI 2021) but successfully developing and managing a creative tourism initiative requires attention to many planning and operational aspects, dynamic opportunities, and contextual challenges. Acknowledging that the specific approaches and pathways innovated in each situation must be developed out of particular contexts and circumstances, this program highlights key observations, analyses, and insights based on the GISU Alliance "Creative Tourism" project (2021) with a focus on re-emergence following the pandemic period.

Coinciding with World Creativity and Innovation Day, this program will highlight key insights emerging from the research conducted in Portugal, Australia, South Africa, China, Canada, and Ukraine. It will include a framing presentation, invited country-specific presentations, and opportunities for discussion. It will be relevant for tourism students and teachers, independent entrepreneurs and not-for-profit associations, and “public entrepreneurs” such as regional development agencies and municipalities, which can play key roles facilitating local and regional networks of independent actors, supporting new ideas and initiatives, and (re)positioning tourism to pursue diverse public benefits.

The Creative Tourism research track is part of the Smart Cities and Tourism program led by the University of Quebec at Montreal (UQAM).

This program will be led by Nancy Duxbury, Centre for Social Studies, University of Coimbra, and involve other invited lecturers from the University of Quebec at Montreal, Western Sydney University, Guangzhou University, Durban University of Technology, and Igor Sikorsky Kyiv Polytechnic Institute.

[Registration is free, but mandatory]