Synopsis: Consuming Kids exposes business marketing practices aimed at families and children to stimulate consumption of products such as fast-food, violent video-games and even fake educational products. Based on the testimonies of child health professionals, the documentary focuses on the growth of child marketing and shows how the latest advances in psychology, anthropology, and neuroscience are used to turn children into a profitable consumer machine that generates millions of dollars in profits every year. The film exposes the marketing of children, raising pressing questions about the ethics of child marketing and its impact on the health and well-being of children.

Session 7 of the ParaDocma Itinerant Cinema Series, an initiative jointly organised by the Coimbra Transition Association (CeT) and the CES Ecology and Society Workshop (ECOSOC), in collaboration with other local organisations