Andreea Ogrezeanu


I am currently a member of JUSTFOOD Project, responsible with participatory research in Romania (survey, biographical and semi-structured interviews). The project employs ethnographic methods to document AFM's experiences in Romania and Portugal, in terms of agri-food cultures, histories of authoritarian regimes and socio-environmental justice movements. My academic and professional experience in various projects could be summarized in a few key words such as: sociology and anthropological research (both quantitative and qualitative methodologies), just sustainability and social impact studies, energy-efficient & smart houses. I am defended my Phd in December 2019, the research is focused on the Romanian case study of Smart Homes and their relation to energy-efficiency. My research entails, firstly, a conceptual and methodological concern about the social impact assessment regarding Smart Homes, namely those which integrate various technologies and automation to reduce energy consumption from conventional sources. In my dissertation I propose an innovative methodology that contributes to integrating social impact within decision making processes regarding the implementation of Smart Homes in Romania. For this, I created a Social Impact Index which manages to transpose various impact assessments, each from their own measurement scale and units on a common framework and unit of measurement and assesses the weight/importance of each impact: I argue that through such participative tools and processes that involve all the stakeholders, Smart Homes could become a more just sustainable planned intervention. I illustrate how to include stakeholders in consultative processes in my case study about energy-efficient and smart houses. The methodology includes a mix of qualitative and quantitative tools, interviews and questionnaire based survey for data collection from relevant people and institutions. My Sociology BA degree (long term academic studies of 8 semesters, pre-Bologna Accord. This program is equivalent of the first and second cycle of higher education which, following Bologna agreement, were separated.) thesis was about the slums of Bucharest (in Romanian the word is "mahala", with a Turkish etymology). The research was mainly cultural anthropological (mainly life story interviews with inhabitants of slums), looking at the consequences gentrification in Bucharest has had upon the marginalized (mainly Roma) communities of people. Massive in-migration of rural population in Bucharest in the inter-war period and after communism was established, distorted peoples' identity. People from rural areas tried to maintain the relationship they use to have with the environment and food, growing urban gardens and raising animals in their balconies. Following its history from interwar period, communist time and post-communist, I illustrated how the terms used to define residential areas reflect geo-political affiliations. My social and anthropological research interests have also been reaching a broader audience on the topic of everyday life of people affected by socio-political transformations during post-communism. Therefore, I created my own personal blog in Romanian - Calatorul social (The Social Traveller) - where I publish life stories of such people, homeless, displaced, elderly, and other vulnerable subjects who found themselves in uncertain and difficult situations. This oral history project is carried on in my own spare time or collateral to other field research that I undertake. I make interviews with people whom I meet in the most random places. Provided that they agree, I record our dialogue. I link the individual stories with the broader social, political, historical context. I am looking to see how different historical events reflect within their personal life. The transcripts published on the blog are aiming to preserve the richness of their oral speech. I believe that the JustFood Project is an opportunity both for me to continue my research passion in this respect, and hope my blog may also become an outreach tool for the project itself. Throughout my professional experience, over more than 15 years, I have used by Sociology background in different projects that required developing social research methodology, in business and NGOs organizations, in studies such as: feasibility studies, need assessment, developmental impact assessment, social impact assessment, rural development and socio-environment protection) vulnerable groups, child protection). My approach is focused on providing data about the social context of a project or planned intervention with the intention to create a dialog and a participative process inviting all affected parties, especially where is the case for power disparities. Development, if to be considered, need to look into other decision criteria such as wellbeing and just sustainability. For a recent project, I used thematic content analysis, worked with qualitative data (messages from thousands of users of an online platform) to transform them into useful insights for business strategy, software design upgrades, communication and marketing. I collected, analyzed data, wrote reports, attended and organized events with various institutions.